ABOUT SEGMENTO
One category. Done properly.
Segmento is a creator marketing agency built exclusively for skincare and beauty brands. We don't do tech, fashion, or food. We do this.
WHY WE EXIST
Influencer marketing has a management problem.
Most brands don't struggle to find creators. They struggle with everything after: the outreach that goes unanswered, the rates that come back inconsistent, the contracts that miss usage rights, the content that arrives off-brief, and the reporting that never quite proves anything.
Segmento was built to own that middle. We run the operational side of creator marketing end to end, so brand teams can make decisions instead of chasing DMs. And because we work only in skincare and beauty, every shortlist, brief, and negotiation starts from category knowledge, not a blank page.
HOW WE WORK
Four things we don't compromise on.
Fit over follower count.
The right 8,000-follower creator beats the wrong 800,000-follower one. We match on audience, not vanity numbers.
Terms in writing.
Every deal has a written scope, timeline, and rights. Both sides know exactly what was agreed.
Honest reporting.
We report what worked and what didn't. Campaigns improve because we tell the truth about them.
Creators are partners.
We negotiate fair terms and pay on time. Creators who are treated well make better content. It's not complicated.
creators in network
brand campaigns run
campaigns renewed or extended