we get local businesses cited in the answer.
segmento is an aeo firm — answer engine optimization for local service businesses. we do one thing: get you named when a customer asks chatgpt, perplexity, or google ai overviews who to call in your city for your trade.
we started this in 2024 after watching a relative — a roofer in tampa with 14 years and 600+ five-star reviews — get zero recommendations from chatgpt while a 2-year-old competitor with proper schema and a structured faq page got named in every answer. the gap wasn't quality, tenure, or reviews. it was technical groundwork that took two weeks and nobody had told him existed.
so we built the framework, ran it on his site, watched him appear in 7 of 10 chatgpt queries within 60 days, and turned it into a product. that's the entire origin story.
three things most agencies won't do.
we bill on results, not retainers.
$499 to start covers the build. the $1,500 result invoice triggers only when you appear in chatgpt, perplexity, or google ai overviews for one of 10 agreed queries within 60 days. if it never happens, you owe $0. no agency does this because most agencies can't deliver it.
we go niche-deep, not surface-wide.
we don't take every client. we picked 10 local trades — hvac, personal injury, orthodontics, roofing, water damage, medspas, electricians, remodelers, cpas, auto body — and built playbook-level depth in each. if you're outside those 10, the $99 field guide works for any local business; we just won't take you on as a dfy client.
we publish the framework.
the $99 field guide is the same playbook we run for $1,500 dfy clients. we don't keep a secret method behind a paywall — most owners will read it and still hire us, because the work is technical and they'd rather not. for the ones who want to do it themselves, the math works at $99.
small team. specific scope.
alex runs builds and client communication. former growth lead at a ny adtech firm, did seo for 8 years before pivoting to aeo full-time in 2024.
we don't have account managers, salespeople, or a "team" page with twelve stock photos. you'll work directly with the person doing the build. email replies are within one business day. that's the whole company.
based in brooklyn. clients across us, canada, uk, australia. everything runs async over email + a kickoff zoom call.
ready to see if you should be cited?
run the free audit first. if there's a gap, we'll show it. if there isn't, we'll tell you.