the aeo field guide for any local business that wants to show up in chatgpt.
80 pages. 11 site-builder walkthroughs. 10 chatgpt queries to audit yourself with. the same framework we run for paying clients — written so you can run it in-house in 14 days.
ai search isn't a future trend. it's already where local customers start.
google still matters. but for the queries that send the highest-intent leads to local businesses — "best [trade] in [city]," "emergency [service] near me," "who should i call for [problem]" — chatgpt and perplexity are now where a meaningful share of customers start.
the shift isn't subtle. it's the difference between being one of 10 blue links a customer scrolls past and being 1 of 2-3 names cited inside the answer the customer reads. the businesses cited get the call. the businesses not cited weren't considered.
this guide is the technical work that gets you cited. same framework across every local trade. 14 days from start to first scan.
80 pages. 4 phases. 11 site-builder walkthroughs.
phase 1 — audit
the 10 chatgpt queries every local business should run on themselves before doing anything else. screenshot template included so you can measure the lift on day 14.
phase 2 — schema
localbusiness, faqpage, service, and review schema. copy-paste json-ld snippets, plus the per-builder install instructions for wordpress, wix, squarespace, shopify, square online, godaddy, weebly, webflow, bigcommerce, duda, and custom html.
phase 3 — content
the 15-question faq page that does most of the citation work. service-area page templates with city-specific copy. how to write declaratively so llms quote you instead of summarizing around you.
phase 4 — submission
bing webmaster tools setup. indexnow ping. perplexity crawl request. google search console refresh. the order matters — guide walks through it.
10 niche snapshots
1-page summaries for hvac, personal injury, orthodontics, roofing, water damage, medspas, electricians, remodelers, cpas, and auto body — the high-intent queries unique to each, with sample faq answers.
11 site-builder walkthroughs
every step shown for the platform you're actually on — no "check with your developer" hand-waves. screenshots for each builder.
if your average job is worth $2,000 and you're missing one chatgpt citation a week, that's roughly $100,000 a year in jobs you'll never know existed. one job pays back this guide. it has to work once.
one product. $99. the entire field guide.
- →80-page cross-niche aeo field guide (pdf + docx)
- →10-query self-audit framework
- →schema templates for localbusiness, faqpage, service, review
- →11 site-builder walkthroughs (wordpress, wix, squarespace, shopify, square online, godaddy, weebly, webflow, bigcommerce, duda, custom html)
- →15-question faq page template
- →service-area page template
- →submission checklist (bing, indexnow, perplexity, google)
- →10 niche snapshots (hvac, pi, ortho, roofing, water damage, medspa, electrician, remodeling, cpa, auto body)
- →email support for setup questions
in one of our covered niches and would rather skip the work? the [done-for-you build is $499 to start, $1,500 only when you appear](/#pricing).
8 questions before you buy.
stop being invisible to the answers your customers are reading.
$99. one-time. delivered as a pdf + editable docx.
questions before you buy? team@segmento.co · alex replies within one business day.