the 14-page aeo playbook.
the abridged version of the framework we run for $1,500 dfy clients. enough to do it yourself if you have a developer or a spare weekend. one email, no follow-up sales sequence.
- →the 4-phase framework: audit → schema → content → submission
- →10 chatgpt queries to run on yourself before you start
- →localbusiness + faqpage json-ld templates (copy-paste)
- →the 15-question faq structure llms quote from most
- →submission order: bing → indexnow → perplexity → google
- →what to expect at day 14, 30, 60, and 90
one email. one pdf. zero spam.
we send the playbook within 30 seconds. you'll get one follow-up email a week later asking if it was useful — that's it. unsubscribe from either with one click.
what's actually in the 14 pages.
phase 1 — the audit
the 10 chatgpt queries every local business should run on themselves to set a baseline. screenshot template + scoring rubric.
phase 2 — the schema
localbusiness, faqpage, service. copy-paste json-ld blocks. install instructions for wordpress, wix, and squarespace (the 3 most common — full 11 builders in the $99 field guide).
phase 3 — the content
the 15-question faq page that does most of the citation work. how to write declaratively so llms quote you instead of summarizing around you.
phase 4 — submission
bing webmaster tools setup, indexnow ping, perplexity crawl request, google search console refresh. order matters.
the timeline
what to expect at day 14, day 30, day 60, day 90. what's normal, what's a red flag, when to give up and start over.
diagnostic appendix
"i did everything and i'm still not cited" — the 7 most common reasons, ranked by frequency, with the fix for each.
so what's different about the $99 field guide?
the free playbook is 14 pages. the $99 field guide is 80. same framework, much more depth.
the free playbook covers 3 site builders end-to-end. the $99 field guide covers 11 — wordpress, wix, squarespace, shopify, square online, godaddy, weebly, webflow, bigcommerce, duda, custom html.
the free playbook gives you the framework. the $99 field guide gives you the framework + 10 niche snapshots (hvac, pi, ortho, roofing, water damage, medspas, electricians, remodelers, cpas, auto body) + the diagnostic chapters when something doesn't work + 12 months of free updates.
read the free one first. if it gets you cited, great — that's why we wrote it. if you want the deeper version, the $99 is one click away on the field guide page.