ORTHODONTISTS · AI SEARCH PLAYBOOK

your orthodontic practice isn't showing up when parents ask chatgpt who to trust with their kid's braces.

parents researching orthodontists in 2025 start with ai, not yellow pages, not even google. this playbook is how you become the practice chatgpt recommends.

the shift

the search for "best orthodontist near me" now happens in chatgpt first. you need to be there.

> 37% → parents who now start local searches with ai
> 900M/wk → chatgpt weekly users — many researching healthcare providers
> 780M/mo → perplexity queries last reported month
> $5,500 → average revenue per orthodontic patient

parents are thorough researchers. before they call an orthodontist, they ask chatgpt: "who's the best orthodontist in austin for teens," or "invisalign vs braces — who should i call in denver." chatgpt returns a short list. the practice in that list gets the consultation call.

what's in the playbook

80 pages of orthodontic-specific ai search strategy.

01

the 15 parent chatgpt queries

braces vs invisalign, best ortho near me, teen-friendly orthodontists in [city] — with pre-written faq answers chatgpt cites.

02

medical/dental schema markup

dentalspecialty, localbusiness, faq, review schema configured for orthodontic practices. copy-paste ready.

03

page rewrites

homepage, services (braces, invisalign, retainers), about, new patients — restructured for ai-readable hierarchy.

04

submission checklist

bing, perplexity, indexnow, google ai overviews. done once, done right.

the math
average orthodontic patient value$5,500
ai-referred consultations per montheven 1–2 in your city
close rate from a parent who already picked you from aivery high
1 additional patient per month from ai search$5,500
cost of this playbook$99
payback ratio55x on 1 patient
pricing

one product. $99. everything we know about orthodontics + ai search.

orthodontist edition
$99one-time
  • 80-page orthodontic-specific playbook
  • 15 pre-written parent chatgpt queries + faq answers
  • dental specialty schema markup
  • page rewrite templates: home, services, about, new patients
  • submission checklist
  • email support

in austin, denver, or charlotte? we'll do it for you. [ortho · austin](/orthodontists/austin), [ortho · denver](/orthodontists/denver), [ortho · charlotte](/orthodontists/charlotte).

faq

6 orthodontic-specific questions.

get the playbook. start showing up when parents search for orthodontists.