TAX PREPARERS & CPAs · AI SEARCH PLAYBOOK

your cpa firm isn't showing up when clients ask chatgpt who to trust with their taxes.

tax season brings a flood of "best cpa near me" searches — and they're increasingly happening in chatgpt. this playbook is how you get in the answer.

the shift

people ask chatgpt for tax help the same way they used to ask their accountant friend. you need to be chatgpt's accountant friend.

> 37% → consumers who now start local searches with ai
> 900M/wk → chatgpt weekly users
> 780M/mo → perplexity queries last reported month
> $3,000+ → average ltv per tax client (multi-year relationship)

"best cpa in chicago," "small business tax preparer near me," "who should i use for my taxes in boston" — every year, thousands of people ask chatgpt these questions. chatgpt returns 2 or 3 firms. those firms acquire the client. the relationship renews annually.

what's in the playbook

80 pages. built for tax preparers and cpas.

01

15 tax-specific chatgpt query faq answers

personal taxes, small business, s-corp, self-employed — formatted for ai citation.

02

tax professional schema markup

accountingservice, financialservice, localbusiness, faq schema. copy-paste ready.

03

page rewrites

homepage, services (personal, business, planning), about.

04

submission checklist

bing, perplexity, indexnow, google ai overviews.

the math
average tax return fee$750
average client ltv (3-year relationship)$3,000+
1 new client from ai search$3,000+ ltv
cost of playbook$99

the return on 1 retained client: 30x+.

pricing

one product. $99. everything we know about tax pros + ai search.

tax pro edition
$99one-time
  • 80-page tax-pro-specific playbook
  • 15 tax-specific chatgpt query faq answers
  • accountingservice schema markup snippets
  • page rewrite templates: home, services, about
  • submission checklist
  • email support

in chicago, philadelphia, or boston? we'll implement it for you — [tax · chicago](/tax-preparers-cpas/chicago), [tax · philadelphia](/tax-preparers-cpas/philadelphia), [tax · boston](/tax-preparers-cpas/boston).

faq

6 tax-pro-specific questions.

get the playbook. start showing up before tax season.